PepsiCo, Inc., located in New York, USA, is one of the leading multinational food and beverage companies. In terms of demand value, it is one of the largest companies in the world and one of the most influential soft drink brands in the world, with a brand value of nearly 14 billion. Pepsi Cola is also considered one of the most respected companies in the United States.

PepsiCo Pharmacist

Pepsi Cola was formed by the merger of Pepsi Cola and Pidoli Co., Ltd., which were established in 1965. At that time, Pepsi Cola was the manufacturer of Pepsi Cola, Diet Pepsi Cola and Shanlu. Free Toray products include Fretos chips, Ray potato chips, ChitosPam flavored snacks, Ruffle potato chips, and Rod Gold sweet pepper salt crackers. PepsiCo joined Tropicana in 1998, and merged with Guiju Oat Company in 2001. The scale of PepsiCo continues to expand.

The merger of these companies makes Pepsi Cola a powerful diversified consumer mass enterprise. In the next part of this series, we will introduce the business model of Pepsi Cola in detail.

The challenger of Pepsi Cola.

Pepsi Cola competes with global, local and private companies in the field of food and non-alcoholic beverages. In terms of food aid, ConAgra Foods, Inc.(CAG), Kellogg(K), Kraft Foods GroupInc.(KRFT), Mondelez Internet, Inc.(MDLZ), Snyder’s Lance, Inc.(LNCE) and Nestl é s.A.(NSRGY) are competitors.

Investment through ETF

Food and alcohol companies such as Pepsi Cola are part of the mass consumption sector. You can invest in this industry through exchange traded finance(or ETF). This is similar to the consumer goods selection industry standards and amp. Low Deposit Loss(or SPDR) Fund(XLP). Pepsi Cola also SPDR S and amp; p500 ETF(assets) and Pioneer proposed value-added ETF(VIG). Pepsi Cola was made by combining Pepsi Cola and Pidoli in 1965. At that time, Pepsi Cola’s product portfolio included Pepsi Cola, Diet Pepsi Cola and Shanlu. Free Toray products include Fretos chips, Ray potato chips, ChitosPam flavored snacks, Ruffle potato chips, and Rod Gold sweet pepper salt crackers. Over time, Pepsi Cola has joined several companies. In particular, he joined Tropicana in 1998 and purchased oats in 2001. The addition of oats grey oats also adds Gatorade sports drinks to the Pepsi Cola product portfolio. These deals have made Pepsi stronger. Tropicana, Quaker Club and Gatorade are all 1 billion level brands.

In December 2018, the company acquired SodaStream, a household foam water manufacturer, for US $3.2 billion. This participation is consistent with the company’s plan to sell healthier portable food.

Competitor Coca Cola(KO) has also strengthened its product portfolio through strategic cooperation. Recently, it joined Chi Limited in Nigeria and Organic and in Australia; primitive Trading Company(owner of Mojo kombucha) and Tropico of France. However, the most important participant is Costa, a British coffee company, with an amount of $4.9 billion.

Pepsi Cola has many famous brands, including Pepsi Cola, Rice, Doledo, Sanlu, Chido, Merida, Hoff, Aquarium, Quaker Club and Trocana. In particular, 22 brands can respectively obtain profits of more than 1 billion dollars in regular retail transactions.

Forbes selected the company’s Pepsi Cola brand as the 29th most precious brand in the world in 2019. According to beverage marketing, four brands under Pepsi Cola(Pepsi Cola, Shenglu, Gatorade and Aquarium) were listed as the trademarks of the top 10 liquid tea liquors in the United States in 2018.

PepsiCo has a variety of business models and plays an important role in the order of snacks and alcohol. With the continuous decline in the sales of soft drinks, the company has surpassed its nearest competitor Coca Cola in the order of snacks. In 2018, the company’s profit was 64.7 billion dollars, including 5.4 billion dollars in the food business, Drinking water accounted for $4.6 billion. PepsiCo benefits from its position in the two equal fields of food and drinking water. The purchase of these two orders is often consistent. PepsiCo at the 2014 Barclays Renaissance Summit According to the donation report, 54 American consumers who bought salty snacks also bought a glass of wine. In addition, the common displays of Pidoli snacks and Pepsi Cola often affect the transactions in developed countries. The reciprocal product portfolio also helps Pepsi change the existence of an order in a region where it enters the reciprocal order. For example, Pepsi Cola is already suitable to propose the requirement of developing snack business by using alcohol business.

Healthier choices

Pepsi Cola is currently stepping up its product portfolio adjustment to focus on health and wellness. Consumers are increasingly tired of making portable food and salty snacks. This has promoted the transformation of healthier products. In 2018, among the 26 major liquor demands of Pepsi Cola, the per capita calories of about 44 liquor products are less than 100 calories. The company’s goal is to ensure that by 2025, the added calories of 67 liquor products are less than 100 calories per 12 ounces.